Job Description
Job Title Head, Customer & Shopper Marketing
Location – Town / City Ilupeju
Location – Country Nigeria
Reporting To (Job Title) Sales Director
Type of position Permanent
Job Purpose/Scope This job exists to lead the Nigeria Customer Marketing agenda across the portfolio of brands
Responsible for the fulfillment of the GSK’s customer marketing mission in Nigeria.
Key Responsibilities •Lead the delivery of GSK Nigeria volume and value share objectives
•Lead the definition and execution of GSK Nigeria strategic choices at the point of purchase
•Lead the definitions of categories sales fundamentals- distribution, pricing, shelving and merchandizing strategies and translation into execution choices
•Develop trade channels understanding and provide retail audit information for decision making
•Lead and manage end-end overall activity management from design to execution, tracking and evaluation
•Develop trade promotion strategy in sync with brand objectives
•Guide set up of merchandising standards across channels from category perspectives
•Implementation of perfect punch plans (NPIs)- from customer perspective
•Develop persuasive selling sell sheets for the sales force to win with customers and shoppers at MOC.
•Develop and build the sales capability/capacity to win at the point of purchase
Qualifications, Experience •A good first degree
•Minimum 6-10 years field sales, customer management, customer marketing and people management experiences within the FMCG industry